Friday, April 7, 2017

getting the most out of your engine searches

Starting out lets talk about what Search Engine Optimization is, the definition from Wikipedia I looked up refers to it as "the process of affecting the visibility of a website or a web page in a web search engine's result". so basically when you search for car repairs in the city of jamestown it will bring up many pages of results and when you are talking about optimization that means that the sites that are visited more often and newest are the ones on the first couple pages of your search result. the more a site is visited the higher on the search results page it will be listed as well. Search Engine Optimization is not just limited to web pages it can vary between many types of searches, searches like video searches, news search, and image searches and many different types of searches as well.

The main goals of Search Engine optimization is to generate traffic to your website, to make your site friendly to search engines, and to bring unique value to your site you want to have advertised and viewed the most. when people search for your products and services you definitely want to appear as the highest in the rankings, not just for the fact that you want them to click through your site, there is big value in being at the top of a search result. when most people search for something they don't just search one time and be done with that they often back out and edit their search parameters and search again so that means if you can continually show up in multiple searches in a row and are also at the top that looks very well for your business or website.

Search Engine optimization can provide your business with credibility just by being at the top of a search engine result page, as someone who who does and has done a lot of online shopping and researching for i know i make a mental not of a page when i see that its consistently in the first page, rather than a website that i found on the 34th page. you may not realize it but you constantly do this it gives you confidence in the site that your visiting when you see it in the top 5 or 10, think back to when you had to use phone books or yellow pages and you needed to find an electrician. would you feel more comfortable calling the electrician on the first page or the tenth, im sure you would be more comfortable calling the first page.

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