Iphone research

after doing some research for the new iphone 7 i found a few websites that had good information for instance on the website that i first visited talks about the Apple Iphone 7. As said in the article one of the more valued features of the new iphone is the camera update, the new camera has 2x optical zoom and 10x digital zoom and a brand new LED flash on the phone that promises up to 50% better illumination. Some other cool features that the phone is said to have is stereo speakers that is supposably 2x louder than the iphone 6, as well as the speakers the new iphone 7 is also water proof up to 1 meter of depth for 30 minutes without damage. having a phone that is waterproof is a huge improvement from not even being water resistant, now if you spill water or drop it in a puddle you wont damage your phone, other than the dropping it of course. I personally trust the information that is displayed on this website because it seems like more of an informative page rather than a page that tries to market its product, like in the book when Meerman Scott says one of the old ways of marketing is to "interrupt people to get them to pay attention to a message" and on this site there was no pop-ups or messages that seemed to take the focus away from the main message which was the Iphone 7. Unlike the page about the Review on the IPhone 7 where there is a small little blurb about the review of the iphone 7 but then there is a large seciton on give aways and possible free gifts for doing a survey.
I also decided to check out the reviews on apples rival(android) newest cellphone product and see how it compares and the websites compared. Similar to the iphone 7 android made their new phone, the Samsung Galaxy s7 edge water resistant as well. the edge also is dust resistant and has changeable batteries for a cheap price, along with the batter and water resistance the phone has widened its screen and built a more solid phone for longer usage and better looking. In the article about the Samsung Galaxy s7 edge they also talk about how samsung is continuing to improve the quality of the camera as that has become a big issue with more cell phone users, since not to many cary around a separate camera with them it is becoming more important for our phones to produce better quality pictures for the users.

Gobbledygook, good or bad

When it comes to publicity and marketing products to your buyers i agree 100% with the author when he says marketers are using words such as industry standard or cutting-edge because they don't know who they are selling to, they don't know their consumers or know how their product can actually help the consumers. Sure they know that if you use over used phrases and fancy words like "scalable","cutting-edge", or "groundbreaking" that the consumer may seem more interested at first and it could catch their attention but eventually consumers will catch on after sitting in front of a television set as most americans do now days. If you think about it, you sit down and watch television for maybe  hours one day. Within the two hours you may see 20 or 30 min of commercials and over half of them are using the same language as used above. As a consumer would you really want a product that is described as "cutting-edge" when you saw many other products labeled the same? Or would you want that one or two products who's marketing strategy give you an in depth example of how the product works or what they can do for you, sure others may be the "first of its kind" or "groundbreaking" but seeing a company that truly wants you to know how to use the product or what the product is about is something that is rare now a days.

I couldn't agree more when the author says that "Your marketing and PR is meant to be the beginning of a relationship with your buyers(and Journalists). Nothing makes you question buying a product more than not knowing the intentions of a company or even if they don't know what YOU need can lead to distrust and not using/purchasing their product or service. When you are thinking of your buyers first in your product description/ marketing strategy, your customers will unconsciously know because it somehow resonates to them and what they really want to know. On the other hand when you try to market your product first you end up using phrases like used in the first paragraph such as: cutting-edge or industry standard and without knowing it the consumers notice this and may have a negative first impression and possibly not use or buy your product/service. I'm sure if the PR people from Disney wanted to just boast about their amazing entertainment that they can provide, they easily could have. They have debatably the most entertaining service in the nation and it is because they don't care about bragging about their service, they want to let the consumer know that what they have to offer is perfect for them and what the amazing service can do for them. This is why I personally think Disney is one of the greatest in the entertainment business, they put the customer before the product in everything they do.